The Role of Brand Prominence

In todays society more now than ever, is run by specie. in time though most say were all considered equal, many state still pass judgments ground on ones brotherly status and how much money a person is worth. hatful in society today like to flaunt their wealth and constantly try to outdo apiece other despite what really might actually be going on. Things such as the large house, the brand name clothes, expensive jewelry, and the nicest car atomic number 18 what heap may use to determine their sociable status.With our society, people feel as though they gain more respect if they bulge out of a high social shed light on. Unfortunately, in America we atomic number 18 divided up into markes based upon monetary status and how we are perceived. These phratryes consist of the spurn class, the lower middle class which is about 20% of the population and is mostly do up of minority groups. Then theres the lower middle and focal ratio middle class which is the vast majorit y of the population. Then last further not least there is the upper class this class is only made up of about 1%-3% of the American population.The total wealth of the upper class equals the wealth of the lower 95% of the American population. The extremely small group of wealthy people is what most people aspire to become because is todays world, money is power. Which for most people money is everything and you cant them any different. The popular phrase money cant demoralize comfort is not more or less completely straight. Despite what most people may remember or say money can bring you remotely close to happiness. Everyone knows money can buy friendship or love just it can buy that luxurious bread and butterstyle you always conceive of of.Money can build character which would contribute to your social status. It also says a lot about you and how you render yourself to others. Having an abundant amount of money determines your health, education, and your standard way of liv ing. Being wealthy also puts you in a confident mindset and can help you become a better person in life or do the wrong things with your money and have all your hard sketch go to waste. until now though everyone is entitled to the same rights those people who are in the lower class have to name much harder to reach success.Its obvious that wealthier people have more advantages over those in the lower class. That also puts those in that class in a tighter spot but pushes them to move towards their goals and work harder. On the outside all Americans have equal rights no offspring what class youre in but yet those much wealthier have more access and advantages to a better life receivable to the feature that money is power. Those types of saying and judgments are what people live by day to day to make those who work hard feel as though theyre not working hard enough or just no worthy.The average person is install working at a fast provender restaurant or a supermarket checkout l ine doing their hard earns work. The average rich man is posing behind a desk with an expensive suit in a leather chair or found in an emergency room operating on someone. Most say if you dont go to college youll never make it to be successful which is not entirely true. There are plenty of people with college degrees that still ended up in the lower social class because of something that they chose to do or didnt do. For instance, what would you say about someone who is living in a trailer park?Poor, dirty, lazy, uneducated loud slob but thats only said because were in a different social class than them people who live like them may not look at it that way. You never know, what are they saying about us? Just because someone is living differently than you doesnt mean approximate them to a lower class. You really dont know what theyre going through or have been through that landed them there. Being a part of a certain social class takes a toll on everyone who tries to be perceived other than whom they really are.People should just accept the class that they are in and work towards bigger things than putting themselves in a much worse speckle trying to do differently than what they are used to. Healthcare is a major issue due to how the classes are divided. People who are in the lower class cant afford it but theyre the ones most likely to become ill and need to be treated. Those of the upper class appear to be healthier and have healthcare but really dont utilize it. These are issues that should be reviewed and worked out no matter what social class your apart of.In conclusively no matter how hard you may work in life, the people of highest or higher social status or class will get the better treatment and uphold a better lifestyle with more opportunities in life.References Han, Y. , Nunes, J. , & Dreze, X. (2010). Signaling Status with Luxury Goods The Role of Brand Prominence. Journal of Marketing,74(4), 15-30. doi10. 1509/jmkg. 74. 4. 15. Retrieved from h ttp//search. ebscohost. com/login. aspx? direct=true&db=ufh&AN=51168738&site=ehost-live